On Thursday afternoon at Disney’s Burbank lot, CEO Bob Iger opened the 2019 Investor Day by highlighting the “evergreen” quality of the Walt Disney Company’s content and explaining how that will propel their growing direct-to-consumer (DTC) business, which includes Disney+, Hulu (of which they now own 60%), ESPN+, and India’s Hotstar. Here’s what we know so far.

When will Disney+ launch?

At Disney’s April 11 Investor Day event, the House of the Mouse revealed that Disney+ will arrive in the U.S. on November 12, 2019.

How much will Disney+ cost?

When we heard that Bob Iger said, “I can say that our plan on the Disney side is to price this substantially below where Netflix is. That is in part reflective of the fact that it will have substantially less volume,” we didn’t know how low he would go.

Now, we know Iger meant it, since Disney Plus will cost $6.99 per month or $69.99 per year. That’s especially competitive as Netflix has hiked the pricing for its Standard package from $10.99. Netflix also offers other tiers, starting at $8.99 per month and topping out at $15.99 per month.

If you’re already looking for a discount, though, we’ve got good news. At the Disney Investors event on April 11, 2019, Disney chairman of direct-to-consumer and international business Kevin Mayer stated that Disney will “likely” offer lower-priced bundles packaging two to three of those services.

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